7 Steps to Creating a Music Video that Will Get Followers.
Here on the Voicercise blog we have talked about singing tips, we have paid respect to the greats, and even gave you tips on finding and working with the right producer.
This time around, we want to talk about the importance of video visuals.
As an artist, a music video can really help give a better visual representation on who you are as an artist.
Of course you can tell the meaning of the song through videos too but some artists make videos that have nothing to do with the song. What it does show is the creativity of the artist.
Music Videos Should Be Created In This Step by Step Process so That All Goals Are Met.
The music video for “No Guidance” by Chris Brown and Drake made the song more fun due to the comedy, dancing, and acting. It is memorable and entertaining enough that you can watch it multiple times, thus creating more streams, likes, views, and more for the artists.
The basic goal should be something like creating awareness for yourself and the song you are putting out.
Have you ever watched a music video that was so touching you liked the song even more?
This is the effect you want to have on people when creating a music video.
The Step by Step Process to Creating a Music Video
1. Create a YouTube channel so that your fans know exactly where to go to view all your videos. You should monitor and analyze your views, likes, comments, shares, and subscribers. Think about how you can increase all of these things each time you drop a video.
2. Second, you need to figure out the song you want to present. Do a song that can be represented well through visuals while also being able to show your personality.
You also want to make a video for a song that is old or already released, unless you are pre-planning and dropping a song and the video at the same time. People want to see videos for songs they already like or for new songs, nothing in between. If you think about it, for all of the time and money you will be investing in this video you want to make sure it is released with the potential for being seen
3. Next, you want to come up with a budget so that you can hire a crew for the video shoot. You will need a videographer, a location, something awesome to wear, models, and more. Typically you do not need to budget in equipment costs since the people you hire should already have what they need.
4. You will want to build a storyboard for the video that way you and the director are on the same page for the vision you want to present. Exchange ideas with your team to come up with something uber creative. Remember that teamwork makes the dream work and so you should be receptive to everyone’s ideas.
5. Once you have the ideas together, make a list of what is needed for each scene as far as equipment and the people in the scene. This will help with the flow of the shooting process in hopes that you get done as soon as possible while still getting all the shots you need.
6. Lastly is the waiting process as the videographer edits the video. Editing videos takes a lot of time so be patient with your person and be confident you will get quality content back. During this waiting period you could plan out how you want to release the music video.
What to do in the meantime, while you are waiting…
You should release a few social media posts, prior to dropping the video, letting your supporters know something special is coming! Or maybe you have some photos from behind the scenes and want to share them on social media to excite your supporters.
Use this time to make a marketing plan so that you get the best results possible for the video release.
This article has been a pleasure to write, I love giving you guys ideas and advice. Let us know how this post helped you on our Instagram page
Airis Kemp, follow me on Instagram