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In March of 2015 Voicercise Technology was passed onto our 3rd generation of Voice Specialists, Naomi T Kaye's Daughter, Roxy Miller after 10 years of Training.

Covid 19: The Value of Passion is Purpose

COVID-19 hit the world pretty hard, in the music world. From rising infection rates, to global lockdowns, to steady tension. Through it all, we stayed strong and found peace in the simple things that truly matter.

People were able to spend more time with family and loved ones while focusing on their true passion. A multitude of people came to us and expressed their true passion for singing and it made us think that some good did come out of all of this.

What was holding people back all this time?

Covid-19 economic Impact for music industry

What sparked the fire within them all to decide that now was the time to get back to what they actually love doing. Perhaps it was the boredom of staying indoors all day just staring at a computer or television scream. Or maybe it was a great form of stress relief, to think about something other than germs traveling from hand to hand.

In the I think we all realized how much time there is in a day when you’re not at school or work for 8 hours a day. Whatever it was, we were elated to meet more singers!

As a singer beginning to take your artistry to the next level, you want to pay attention to how the music industry has been affected by the pandemic. Will this change the trajectory of the industry as far as how artists make their money?

Let’s take a look at some facts.

Live performances are 75% of an artists revenue leaving recorded music at only 25%. Because of the regulations on large crowds, many concerts were cancelled until further notice. Of course live performances will come back eventually, but until then artists and record labels are losing big time. We also don’t know when that will happen so for right now, artists should focus more on recorded music, social media presence (especially if you are new,) and creative music video content.

Why have Music Streams Increased after Covid-19?

Music video streams have increased but music streaming decreased due to the change in people’s everyday routine. Most people stream music on applications like Apple Music and Spotify while they are at the gym, sitting at their desks, or taking a walk through the city.

Digital music streams are expected to bounce back but the circumstances in which people stream music may look different.

For example, there was an increase in relaxing music streams. Is music taste changing as well or is it just a phase? The World Economic Forum projects that recorded music will continue to accumulate more revenue than live music:

Artists have turned to social media platforms like Tik Tok to engage with their supporters and keep up with their image. This shows that content creation and social media presence is increasingly important as an artist. You are able to engage with your supporters from wherever you are but without close contact. There’s also an opportunity to gain even more supporters, read about how to do that here.

You could even think of a way to monetize your live streams in place of the lack of live performances. Take advantage of the spike in music video streams and create something memorable, read this blog for how to put together a music video.

Last but not least…

Continue to record music you and your supporters love. Be positive, be daring, be yourself. Don’t forget to hold on tight to what truly makes you happy and keep pursuing your passion. Keep watching and analyzing the changes in the music industry so you will know where you can fit in and be successful.

Who knows when things will go back to “normal,” but if normal means being consumed by the world again in a way that we forget about what we truly love to do, then we should just throw that normal in the trash and manifest a new one.

Written by: Airis Kemp Insta: @ULoveAiris

https://www.weforum.org/agenda/2020/05/this-is-how-covid-19-is-affecting-the-music-industry/
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    "I have already noticed a difference in my voice and so have my friends. I am able to sing songs I swear that I could never sing."

    • Deneza Jadol
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    "I was a novice singer. Not much certainty that I could be better. With this voice training, I am getting better and better. Roxy helps you find your voice."

    • Jim Boe Broadway Actor
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    "I’m on my 1st international tour, about to perform in front of hundreds of people in Italy, I started to freak out, but the only thing that brought me peace was your vocal warm up and picturing being back in your studio."

    • Justin Bruno
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    "I want to let you know people were telling her how amazed their were with her vibrato, at age 9! That credit is to you! Thank you for being being the greatest voice coach."

    • Bianca Ten Caten Settle
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    Jada just did her solo, for her vocal review for her performing arts school. She did very well. Great review. She Got her 1st ever Superior!!!! She is through the roof happy.

    • Lisa Austin (Happy mom of Jada)
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    I have been a professional for years and lead worship at my church, and believe me, Roxy knows what she's talking about! My singing, performing, songwriting, and recording sessions have all improved because of her help.

    • Meredith Coats
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    "Roxy has been fantastic! I am very pleased with my decision to enroll my 6 year old son with Roxy at her studio in Clearwater. His voice is growing every week."

    • Mac Spann Senior
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    So far, Naomi’s Voice Studio has helped me so much! I have started to gain more confidence in myself and she makes me WANT to improve. She believes in me.

    • Jamie Gillespie
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    I was singing in the car today and my dad was super shocked. I was singing with a lift, and my mouth open wide I feel so much better about my singing. I wanted to thank you for setting me up with Roxy!!

    • Jessica Sheynin
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    Awesome vocal coach. Helps you work with what you have and gives you the tools and support to drastically improve.

    • Jamal Dutton
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    Naomi’s Voice Studio taught my son SO much during just the consultation. He was so excited for his first lesson. They are patient, professional, and genuine.

    • Julie Stevens
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    My daughter quickly learned how to get her voice to a higher range and she has learned how to sing intricate RnB runs. Her singing has definitely improved and she has so much fun during her lessons.

    • Alahni White
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    I’ve been blown away with how quickly I was able to connect and relate to the teacher which is huge for me. She loves what she does and it reflects onto how she teaches.

    • Jacob Lopez
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    My daughter has been attending classes here for just a few months and they have done an awesome job. She’s built her confidence and learned new techniques. She always has such a great time with during her lessons too.

    • Betty Nolan
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    This was the most amazing experience for my daughter and I. Not only did we find an amazing vocal coach, but they helped my daughter write songs and recorded them and make a really nice youtube video.

    • Katelyn Coon
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    Voicercise is an excellent product and even better than I expected! I have just gotten started with it, and I can already sing SO much better and much louder if I want.

    • Jill Lumsden
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    I’ve been getting compliments on my voice, how it sounds beautiful and it’s because of you and your technique.I want to thank you, I’ve been getting compliments on my voice, how it sounds beautiful and it’s because of you and your technique you taught me with your Voicercise.

    • Tatiana Michailova
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    I had great success with Voicercise ... three short lessons and I gained better control of my lower and higher notes ... extending my range from 2.5 to 3.5 octaves in the process!

    • Randall Gillion
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